Welcome To The For The Close Experience Episode #21

Russell Kommer is the owner of eSoftware Associates Inc, a Microsoft consulting firm which provides custom solutions and training to various sized companies around North America. He also owns a Video Marketing company called Video Signature which is based out of Asbury Park, NJ.

  • Intro to Russell [0:00]
  • Finding a balance between being smart and getting what you want [3:45]
  • Going from bootstrap to becoming a professional [6:11]
  • What’s concerning in the marketplace about salespeople [6:21]
  • Managing questions from salespeople¬† [18:50]
  • Teaching a prospect while leading the sales process [20:40]