Welcome To The For The Close Experience Episode #13

An entrepreneurial enthusiast at heart, Cason Carter along with the partners at Broughton Partners have worked side-by-side with industry leaders to identify a need and create a unique solution specifically designed for Personal Injury Law Firms of any size. It has been a challenging yet rewarding process to see Broughton Partners grow and to put into practical application the lessons and advice he has received over the years. Cason attributes the success of Broughton Partners to the dedicated team of individuals committed to making a difference.

  • Intro to Cason [0:00]
  • Cason law firm background and career history [3:30]
  • Determining the quality of your leads [7:05]
  • Implementing a software to utilize  it’s potential [14:06]
  • Deconstructing the whole “Under promise, over deliver” cliche [19:10]
  • Mistakes in the sales business world that we’ve managed to learn from [28:50]