Episode #20

May 15, 2019

Welcome To The For The Close Experience Episode #20

Shama Hyder is an Indian-American entrepreneur, author, and online and television personality. She is the chief executive officer of Zen Media, a global marketing and new media firm she founded in 2009. She was ranked one of LinkedIn’s Top 10 Voices in Marketing in 2016 and 2017.

  • Intro to Shama [0:00]
  • Moving from Dallas to Miami [1:20]
  • How to get brand recognition [4:00]
  • Is consistency super important in the sales game? [6:21]
  • Different ways to approach company centric messaging [15:05]
  • Common misconception that sales has about marketing [20:02]
  • ¬†Catching up and getting with the times [26:20]
  • How to look at how your content is being engaged [30:05]


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